Keyword Analysis for SEO

Why is Keyword Analysis So Important?

In today’s digital marketing world, keywords play a fundamental role in the success of any SEO strategy. Without properly selected keywords, your website may remain unnoticed in the thicket of competition. Keyword research is the process of identifying and analyzing phrases that potential customers type into search engines, such as Google, to find products, services, or information. It is a crucial element of any effective search engine optimization (SEO) strategy.

At 99Promo, we understand that an effective keyword strategy is the foundation for a high position in search results. Our team of experts conducts in-depth analysis to identify relevant keywords that will drive traffic to your site and help you achieve your business goals. Whether you are using a CMS such as WordPress, Strapi, or frameworks such as Next.js, React, Astro, Rust, Eleventy, properly selected keywords are key to your success.

Our Keyword Research Process

At 99Promo, we offer comprehensive keyword research services that include:

• Keyword identification: We use advanced tools and techniques to find the most relevant keywords for your industry.
• Competitor analysis: We research what keywords your competitors are using to identify opportunities and unique niches.
• Search potential determination: We check how often a given keyword is searched to determine its potential in generating traffic.
• Positioning difficulty analysis: We assess how difficult it will be to rank for a given keyword, considering competition and other factors.
• Keyword selection: We select keywords that have the greatest potential to generate traffic and conversions.

Tools We Use

In our work, we use the best tools available on the market, including:

• Google Keyword Planner: A tool from Google that allows you to identify keywords and determine their search potential.
• SEMrush: A comprehensive SEO analysis tool that allows you to research the competition, identify keywords, and monitor positions in search results.
• Ahrefs: A link analysis tool that allows you to research the link profile of the competition and identify link acquisition opportunities.
• Moz Keyword Explorer: A tool for identifying keywords and analyzing the competition.
• Ubersuggest: A tool that offers keyword suggestions and competitor analysis.

Increase Visibility in Google

Thanks to properly selected keywords, your website will be more visible in Google search results. This, in turn, will translate into more traffic to the site and potential conversions.

Attract the Right Traffic

Keyword research allows you to identify phrases that are typed in by people who are actually interested in your products or services. As a result, you attract valuable organic traffic to your site, which is more likely to convert.

Improve Conversion Rates

Properly selected keywords that reflect the intentions of users can contribute to improving conversion rates on your site. Users who land on your site through optimally selected keywords are more likely to make a purchase, subscribe, or take other action that is the goal of your site.

Content Optimization

The results of keyword research can be used to optimize the content on your website. We can help you create content that is optimized for search engines, but also attractive and valuable to users. Regardless of whether your site is based on WordPress, Strapi, or another CMS System, we can tailor our strategy to your needs.

Our experience with platforms such as WordPress, Strapi, Next.js, React, Astro, Rust, Eleventy allows us to effectively implement SEO strategies, regardless of the technology you use.

Integration with Content

After identifying keywords with potential, it is crucial to skillfully include them in the content on your site. Remember to do this in a natural and context-appropriate manner. Avoid so-called “keyword stuffing,” i.e., excessive stuffing of keywords, which can be punished by Google.

Optimization of Meta Descriptions and Page Titles

Meta descriptions and page titles are the first elements that users see in search results. Therefore, it is important that they are optimized for keywords, but also attractive and encourage clicks.

Creating Blog Content

A content marketing strategy based on keyword research is a great way to drive traffic to your site and build authority in your industry. Create blog articles that answer questions that your potential customers are asking.

Link Building

Keywords can also be used in a link building strategy. Try to acquire links from valuable websites that are related to your industry and use your keywords in the link text.

E-commerce Industry

For an online store selling clothing, e-commerce keywords may include product names, product categories, brands, styles, and sizes. It is also important to include keywords related to promotions, such as “sale” or “free shipping”.

Local Services Industry

For a company providing local services, such as plumbing, local keywords should include the name of the city or region in which the company operates. Examples include “plumber Warsaw” or “furnace repair Krakow”.

B2B Industry

For a company operating in the B2B industry, B2B keywords should reflect the problems that the company solves and the benefits it offers to its customers. Examples include “project management software” or “digital marketing training”.