Link building for SEO

What is Link Building?

Link building, or building external links, is the process of acquiring links (references) from other websites to your site. It is one of the key elements of
SEO optimization (Search Engine Optimization), which directly affects the position of your website in
Google search results and other search engines. The more valuable links pointing to your site, the higher Google rates its authority and credibility, which translates into better visibility for potential customers.

Why is Link Building Important?

• Improve search engine rankings:
  High-quality links are treated by Google as recommendations. The more recommendations (links) your site receives, the higher it is rated.
• Increase organic traffic: A better position in the search engine means greater visibility, and thus more potential customers visiting your site.
• Building domain authority: Links from credible sources strengthen your domain authority, which has a positive impact on SEO in the long run.
• Indexing the page by Google robots: Links make it easier for Google robots to find and index your site, which is necessary to appear in search results.
• Acquiring referral traffic: Links from other sites can generate direct traffic to your site. Users who click on links are usually more interested in your offer.

Individual approach to link building strategy

At 99Promo, we understand that every company is different and has unique needs. Therefore, we create each
link building strategy individually, after a thorough analysis of your industry, competition, and business goals. We do not use ready-made solutions – we focus on creativity, a personalized approach, and long-term relationships with our partners.

Audit of the current link profile

Before we start building new links, we conduct a detailed audit of your current link profile. We analyze the quality and sources of existing links, identify potential threats (e.g. spam links), and assess what needs to be improved. Thanks to this, we can create an effective strategy that will bring real results.

Acquiring valuable links

We specialize in acquiring links from valuable and credible sources. We use various techniques, including:

• Content marketing: We create high-quality content that naturally attracts links from other sites. This can be a blog article, infographic, ebook, or video recording.
• Guest blogging: We publish guest articles on popular blogs and portals in your industry, placing links to your site in them.
• Outreach: We establish relationships with website owners, bloggers, and influencers in your industry, promoting your content and encouraging them to link to your site.
• Building a SEO base: We build a network of thematically related sites that strengthen the position of the main site.
• Competition analysis: We check where competitors link from and try to get links from the same sources.
• Public Relations: PR activities aimed at publications in industry media with a link to the client’s website.

We make sure that links come from various sources (industry websites, blogs, news portals, internet forums) and are placed in a natural context. We avoid spam links and suspicious practices that may harm your site.

Monitoring and reporting

We constantly monitor the effects of our activities and regularly report on progress. We track the number of acquired links, their quality, impact on search engine rankings, and traffic to the site. Thanks to this, you can constantly monitor how your investment in
link building translates into business results.

Optimizing Link Building for WordPress

WordPress is one of the most popular CMS platforms in the world. It offers many possibilities in the field of SEO, including
SEO plugins that facilitate content optimization and building internal link structure. Our team has extensive experience working with WordPress and can use its potential to maximize the effectiveness of
link building for your site.

Link Building for modern JavaScript frameworks (Next.js, React, Astro, Eleventy)

Modern JavaScript frameworks, such as Next.js, React, Astro, and Eleventy, offer advanced SEO capabilities but also require specialized knowledge and skills. Our team has experience in optimizing websites built in these technologies, including building internal link structure, content optimization, and implementing a
link building strategy. We understand the specifics of these frameworks and can use their potential to ensure your site has a high position in search results.

Link Building for headless CMS systems (Strapi)

Headless CMS systems, such as Strapi, separate the presentation layer (frontend) from the content management layer (backend), which gives greater flexibility and control over the appearance and functionality of the site. Our team has experience working with Strapi and other headless CMS systems and can optimize your site for SEO, including building internal link structure, content optimization, and implementing a
link building strategy.

• Experience: We have many years of experience in the SEO and link building industry.
• Individual approach: We create strategies tailored to your company and business goals.
• High quality links: We acquire links from valuable and credible sources.
• Transparency: We regularly report on the progress and effects of our activities.
• Competitive prices: We offer attractive prices and flexible billing models.

Types of links we build

At 99Promo, we focus on building a diverse link profile that includes:

• Dofollow Links: Links that transfer SEO “power” to your site.
• Nofollow Links: Links that do not transfer SEO “power” but can generate referral traffic and increase brand awareness.
• Contextual Links: Links placed in the content of the article, in a natural context.
• Links in footers and sidebars: Links placed in the footers or sidebars of other sites.
• Links from images: Links placed in the alt attribute of the image.
• Links from social media profiles: Links placed in social media profiles.

• Buying links: Buying links is against Google’s guidelines and may result in a penalty (e.g. lowering your position in search results).
• Spamming links: Spamming links in blog comments and internet forums is ineffective and can harm your reputation.
• Links from low-quality sites: Links from low-quality sites (e.g. link farms) can harm your site.
• Lack of link diversification: Building links only from one type of site is unnatural and may arouse Google’s suspicions.
• Lack of link monitoring: Lack of link monitoring makes it impossible to detect and remove harmful links.

Link building is a key element of an SEO strategy that can significantly affect the visibility of your site in search engines and acquiring new customers. At 99Promo, we offer professional
external link building services to help you achieve success online. We focus on an individual approach, high quality links, and transparency. Regardless of whether you use WordPress, Next.js, React, Astro, Eleventy, Strapi, or another CMS system, we will choose the right
link building strategy for your business.