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Local SEO

What is Local SEO and why is it important?

Definition of Local SEO

Local SEO is a set of strategies and optimization techniques aimed at improving a company’s visibility in Google’s local search results. This includes optimizing your Google Business Profile (Google My Business), ranking for local keywords, and building an online reputation in a given region.

  • Increases your company’s visibility in local search results.
  • Attracts customers looking for products or services nearby.
  • Builds trust and credibility for your brand in the local community.

Why is Local SEO Crucial for Your Business?

Nowadays, many customers search for information about local businesses online, using search engines like Google. If your company is not visible in local search results, you are losing potential customers to competitors. Local SEO allows you to reach people who are actively looking for your products or services in your area.

  • Reach customers near your location.
  • Increase traffic to your brick-and-mortar store or website.
  • Receive more inquiries and orders from local customers.
  • Build a strong local brand.

Optimizing Your Google Business Profile – The First Step to Success

What is a Google Business Profile (Google My Business)?

A Google Business Profile (formerly Google My Business) is a free profile of your business on Google that appears in search results and Google Maps. It contains information such as your company name, address, phone number, opening hours, photos, and customer reviews.

Key Elements of Google Business Profile Optimization

  1. Complete All Information: Make sure all fields in your Google Business Profile are filled out, including your company name, address, phone number, website, opening hours, company description, and business categories.
  2. Choose the Right Categories: Choose the most relevant business categories that best describe your company. You can choose several categories to reach a wider range of potential customers.
  3. Add High-Quality Photos: Add attractive photos of your company, products, services, and team. Remember that photos are an important element of your Google Business Profile that attracts customers’ attention.
  4. Regularly Publish Posts: Regularly publish posts in your Google Business Profile, informing about news, promotions, events, and updates related to your company.
  5. Monitor and Respond to Reviews: Regularly monitor customer reviews in your Google Business Profile and respond to them, both positive and negative. This shows that you care about your customers and are open to their feedback.

Why is Updating Your Google Business Profile Important?

Regularly updating your Google Business Profile, including publishing posts, adding photos, and responding to reviews, positively affects your company’s ranking in local search results. Google rewards companies that take care of their profiles and provide up-to-date information to users.

Local SEO – Reach Customers in Your Area

What is Local SEO?

Local SEO is the process of optimizing a website and other online resources to improve its visibility in Google’s local search results. This includes optimizing for local keywords, building local links, optimizing your Google Business Profile, and maintaining an online reputation in a given region.

Local SEO Strategies

  1. Optimize your website for local keywords: Identify local keywords that are relevant to your business and optimize your website for those keywords. Include local keywords in page titles, headings, meta descriptions, and content.
  2. Build local links: Get links from local websites, such as business directories, news portals, blogs, and industry organization websites. Links from local sources are very valuable for local SEO.
  3. Optimize Your Google Business Profile: As mentioned earlier, optimizing your Google Business Profile is crucial for local SEO. Make sure your Google Business Profile is fully completed and regularly updated.
  4. Manage Your Online Reputation: Monitor customer reviews about your company online and respond to them. Encourage satisfied customers to leave positive reviews.

Local Content Marketing – An Important Element of Your Strategy

Creating content targeted at the local community is extremely important. Publish blog articles, guides, and tips that are useful for residents of your area. You can write about local events, interesting places, and issues that affect your community. This will help you build relationships with local customers and position yourself as an expert in your industry.

Tools and Technologies for Local SEO

Using WordPress, Next.js, React, Astro, Rust, Eleventy Platforms

At 99Promo, we utilize modern technologies and platforms to build and optimize websites, which translates into more effective local SEO. Knowledge of WordPress, Next.js, React, Astro, Rust, Eleventy allows us to create fast, responsive, and optimized pages that are search engine friendly.

  • WordPress: A popular content management system (CMS) that offers many plugins and tools for SEO, including plugins for optimizing your Google Business Profile and local SEO.
  • Next.js and React: JavaScript frameworks that allow you to create fast and interactive websites, optimized for SEO. Thanks to server-side rendering (SSR), pages built with Next.js and React are easier for search engines to index.
  • Astro and Eleventy: Static site generators (SSG) that allow you to create very fast and optimized websites. They are ideal for pages that do not require frequent content updates.

Tools for Monitoring and Analyzing Local SEO

We also use a range of tools for monitoring and analyzing local SEO, such as:

  • Google Analytics: To monitor website traffic and analyze user behavior.
  • Google Search Console: To monitor the indexing of your website by Google and identify technical issues.
  • Ahrefs and Semrush: To analyze competitors, monitor keywords, and build links.
  • Whitespark: To monitor positions in local search results and analyze competitors.

Why Choose 99Promo for Local SEO?

Our Experience and Expertise

99Promo is a team of experienced SEO specialists who have the knowledge and skills necessary for effective local SEO. We know the specifics of the local market and we know how to reach customers in your area.

Individual Approach to Each Client

We understand that every company is different and has unique needs. That’s why we offer an individual approach to each client, tailoring local SEO strategies to the specifics of their business.

Transparency and Reporting

We make sure that our clients are kept up-to-date on the progress of their local SEO. We regularly report the results of our activities and are open to questions and suggestions.

Competitive Prices

We offer competitive prices for local SEO services, tailored to the budget of our clients.

Examples of Local SEO Successes

Case study 1: Restaurant in Krakow

We increased the visibility of a restaurant in Krakow in local search results by optimizing its Google Business Profile and ranking it for local keywords such as “restaurant Krakow,” “pizza Krakow,” and “Italian food Krakow.” As a result, the restaurant increased traffic to its website and the number of table reservations.

Case study 2: Dental Clinic in Warsaw

We improved the position of a dental clinic in Warsaw in local search results by building local links and optimizing its website for local keywords such as “dentist Warsaw,” “dentist Warsaw,” and “dental implants Warsaw.” As a result, the dental clinic increased the number of patients and revenue.

Frequently Asked Questions (FAQ) about Local SEO

How long does local SEO take?

The time it takes to achieve visible results in local SEO depends on many factors, such as market competitiveness, the current state of the website, and the budget allocated to SEO. Usually, the first effects are visible after 3-6 months.

How much does local SEO cost?

The cost of local SEO depends on the scope of work and the competitiveness of the market. We offer individual local SEO packages tailored to the needs and budget of our clients. Contact us for a free quote.

Do I need a website to use local SEO?

A website is not absolutely necessary, but it greatly facilitates and speeds up the local SEO process. A Google Business Profile can exist on its own, but a website allows for a more detailed presentation of the offer and building an image of an expert in a given field.

Gain an edge over the competition with Local SEO from 99Promo!

Contact us today to discuss your needs and receive a free consultation. We will help you build a strong position in local search results and acquire new customers!

Contact us!

Michał Kozłowski

Frequently Asked Questions about: Local SEO

  • How long does local SEO take?

    The time it takes to achieve visible results in local SEO depends on many factors, such as market competitiveness, the current state of the website, and the budget allocated to SEO. Generally, the first results are visible after 3-6 months.

  • How much does local SEO cost?

    The cost of local SEO depends on the scope of activities and market competitiveness. We offer individual local SEO packages tailored to the needs and budget of our clients. Contact us for a free quote.

  • Do I need a website to benefit from local SEO?

    A website is not absolutely necessary, but it greatly facilitates and speeds up the local SEO process. A Google Business Profile can exist independently, but a website allows for a more detailed presentation of the offer and building the image of an expert in a given field.

  • What is local SEO?

    Local SEO is a set of optimization strategies and techniques aimed at improving the visibility of a company in Google's local search results. This includes optimizing the Google Business Profile, positioning for local keywords, and building online reputation in a given region.

  • What is a Google Business Profile (Google My Business)?

    A Google Business Profile (now called Business Profile on Google) is a free profile of your company on Google that appears in search results and Google Maps. It contains information such as company name, address, phone number, opening hours, photos, and customer reviews.

  • What are the key elements of Google Business Profile optimization?

    Key elements include: completing all information, selecting the appropriate categories, adding high-quality photos, regularly publishing posts, and monitoring and responding to customer reviews.

  • Why is updating the Google Business Profile important?

    Regularly updating the Google Business Profile, including publishing posts, adding photos, and responding to reviews, positively affects the positioning of your company in local search results. Google rewards companies that take care of their profiles and provide up-to-date information to users.

  • What are the local SEO strategies?

    Strategies include: optimizing the website for local keywords, building local links, optimizing the Google Business Profile, and taking care of the online reputation in a given region.

  • Why is it worth taking care of your online reputation?

    Taking care of your online reputation builds customer trust and influences purchasing decisions. Positive reviews encourage new customers, and responding to negative reviews shows concern for the customer and a willingness to solve problems.

  • Is content marketing important in local SEO?

    Yes, creating content targeted at the local community is extremely important. Publish blog articles, guides, tips that are useful for residents of your area. This will help you build relationships with local customers and position yourself as an expert in your industry.