Adaptation of the Website to Mobile Devices

Brief Introduction

At 99Promo, we understand how important mobile optimization is in today’s world. Most internet users use mobile devices to browse websites, shop, and search for information. If your website is not properly optimized for smartphones and tablets, you are losing potential customers and lowering your position in Google search results.

The mobile optimization service we offer at 99Promo ensures that your website looks and functions flawlessly on all devices, regardless of their screen size or operating system. We take care of mobile-friendliness, loading speed, content readability, and intuitive navigation, which translates into a better user experience and higher conversion rates.

Why is Mobile Optimization Essential?

We live in a “mobile-first” era. This means that search engines, such as Google, prefer websites that are optimized for mobile devices. An unoptimized site not only discourages users but also loses positions in search results. Let’s consider a few key reasons why mobile optimization is so important:

• Dominance of Mobile Traffic: More and more people are using the internet on smartphones and tablets. A site that is not responsive loses potential customers.
• Impact on SEO: Google values mobile-first indexing, which means that the mobile version of your site is the basis for its indexing and ranking.
• Better User Experience (UX): A website optimized for mobile devices is easy to navigate and fast, which translates into user satisfaction and increases the likelihood of conversion.
• Increased Conversion: Users are more likely to make a purchase or fill out a contact form on a site that is mobile-friendly.
• Competitiveness: If a competitor has a website optimized for mobile devices, they gain a market advantage.

What Does the Mobile Optimization Process Look Like at 99Promo?

Our mobile optimization process is comprehensive and covers many aspects. Here’s what we can do for you:

Current State Analysis

We start with a thorough analysis of your website to identify areas for improvement. We check:

• Template Responsiveness: Does the site display correctly on different devices?
• Mobile Loading Speed: How quickly does the site load?
• Mobile Usability: Is the navigation intuitive? Are interactive elements easy to use?
• Content Adaptation to Mobile Devices: Is the content readable and easy to digest on small screens?

Choosing the Right Technology

At 99Promo, we work with various technologies and CMSs, including:

• WordPress: We optimize WordPress-based sites with appropriate themes and plugins.
• Next.js: We leverage Next.js to create fast and responsive web applications.
• React: We create interactive and optimized user interfaces in React.
• Astro: We use Astro to build high-performance sites with great UX.
• Rust: We use Rust for the backend to ensure maximum performance and security.
• Eleventy: We use Eleventy to create static sites with excellent loading speed.
• Strapi: We integrate Strapi as a headless CMS to manage content on your site.

The choice of the right technology depends on the specifics of your website and your needs.

Code and Content Optimization

The next step is optimizing your site’s code and content. This includes:

• Minification of HTML, CSS, and JavaScript code: Reducing file size, which speeds up page loading.
• Image Optimization: Compressing images without losing quality, which also speeds up loading.
• Cache Utilization: Implementing caching mechanisms so that the browser remembers resources and does not have to download them every time.
• Adapting Content to Mobile Devices: Ensuring that the content is readable and easy to digest on small screens.
• Implementation of lazy loading: Images are only loaded when the user reaches them.

Testing and Implementation

After optimizing the site, we conduct thorough tests on various devices and browsers to make sure everything works correctly. Then we implement the changes on your site and monitor its performance.

Monitoring and Maintenance

Mobile optimization is an ongoing process. We regularly monitor your site’s performance and make necessary corrections to keep it in optimal condition. We adapt our strategy to changing trends and search engine algorithms.

Key Aspects of Mobile Optimization

Effective mobile optimization is a combination of several key elements. We need to take care of each of them to guarantee perfect site performance on mobile devices.

Responsive Design

Responsive design is the foundation of mobile optimization. This means that the site automatically adapts to the screen size of the device on which it is displayed. Site elements change their position and size to provide an optimal visual and user experience. Thanks to responsive code, the site is readable and easy to navigate on any device.

Loading Speed

Loading speed is crucial for user experience and ranking. Users expect the page to load in a few seconds. If the page loads too slowly, users leave it, which negatively affects the bounce rate. Therefore, optimizing loading speed is one of the most important aspects of mobile optimization.

Content Readability

Content on the page should be readable on small screens. This means that the text should be large enough and well-formatted. Long blocks of text should be avoided, and headings, bullet points, and spacing should be used to make it easier for users to scan the content. Functional content invites interaction and keeps you on the page.

Intuitive Navigation

Navigation on the site should be intuitive and easy to use on mobile devices. The menu should be simple and clear, and interactive elements (e.g., buttons) should be large enough for users to touch easily. Often, a so-called hamburger menu is used, which hides the main navigation options in an icon, expanding them only after being touched. Adjusted navigation is the basis of usability.

Benefits of Mobile Optimization from 99Promo

By choosing 99Promo to perform mobile optimization of your site, you gain:

• Higher position in search results: Mobile optimization improves SEO and increases the visibility of your site.
• More organic traffic: Thanks to a higher position in search results, your site will attract more potential customers.
• Better user experience: A website optimized for mobile devices is easy to navigate and fast, which translates into user satisfaction.
• Higher conversion: Users are more likely to make a purchase or fill out a contact form on a site that is mobile friendly website.
• Increased sales and profits: More traffic, better user experience, and higher conversion translate into increased sales and profits.

Mobile Optimization and WordPress

As WordPress experts, we offer comprehensive mobile optimization for sites based on this CMS. We use:

• Responsive themes: We select themes that are optimized for mobile devices and provide an excellent visual experience on every device.
• Optimization plugins: We install and configure plugins that speed up page loading, optimize images, and improve SEO.
• Cache: We implement caching mechanisms to speed up page loading and reduce server load.

We make sure that your WordPress site is fast, responsive, and friendly to mobile users.

Summary

Mobile optimization is a key element of success in today’s online world. If you want to reach more customers, improve your site’s position in search results, and increase conversion, you need to make sure that your site is optimized for mobile devices. At 99Promo, we offer a comprehensive mobile optimization service that will help you achieve your business goals.