Professional SEO Audit

A Brief Introduction to SEO Audits

In today’s dynamic online world, presence in search engines, especially Google, is crucial for the success of any company. SEO (Search Engine Optimization), or search engine optimization, is a process that aims to improve the visibility of a website in search results. One of the most important elements of a successful SEO strategy is an SEO audit. This is an in-depth analysis of your website that allows you to identify strengths and weaknesses in the context of SEO, as well as identify areas requiring optimization. Ignoring an SEO audit is like sailing the ocean without a map – you can sail forward, but you’re not sure if you’re heading in the right direction.

Why is an SEO Audit So Important?

• Identification of technical problems: An SEO audit allows you to detect errors that may negatively affect positioning, such as indexing problems, content duplication, slow page loading, or code errors on the page.
• Assessment of site structure: Analyzing the site structure helps to check whether it is intuitive for users and easy to search for search engine robots. A well-designed site structure facilitates indexing and improves User Experience (UX).
• Content analysis: An SEO audit allows you to assess the quality and content optimization on the page, including keywords, headings, meta descriptions, and alternative text for images. Valuable and unique content is crucial for a high position in search results.
• Link profile analysis: An SEO audit includes an analysis of incoming links (backlinks) that point to your site from other sites. This allows you to identify valuable links and remove harmful links that may negatively affect positioning.
• Competition monitoring: An SEO audit allows you to analyze your competitors’ SEO strategies and identify opportunities to exploit their weaknesses. You can find out what keywords generate traffic to their sites, what links they have, and what content they publish.

Technical SEO Audit: The Foundation of Success

Our company, 99Promo, offers a comprehensive technical SEO audit that includes a detailed analysis of all technical aspects of your website. We focus on identifying and eliminating errors that may hinder the indexing of the site by search engine robots and negatively affect its position in search results.

• Indexing analysis:
  • We check whether your site is correctly indexed by Google.
  • We identify and fix indexing errors, such as 404 errors, 301/302 redirects, or problems with the robots.txt file.
  • We optimize the sitemap.xml file to make it easier for search engine robots to index your site.
• Page loading speed analysis:
  • We measure the page loading time on desktop and mobile devices using tools such as Google PageSpeed Insights.
  • We identify elements that slow down page loading, such as large images, suboptimal code, or excessive HTTP requests.
  • We propose solutions to optimize website performance, such as image compression, code minification, enabling caching, or using a CDN (Content Delivery Network).
• Mobile optimization:
  • We check whether your site is responsive and displays correctly on various mobile devices.
  • We test User Experience (UX) on mobile devices, checking whether the site is easy to navigate and whether all elements are displayed correctly.
  • We optimize site elements for mobile devices, such as font sizes, buttons, or forms.
• URL structure analysis:
  • We check whether your site’s URLs are SEO-friendly, i.e. whether they contain keywords and are easy to read by users and search engine robots.
  • We eliminate invalid URLs, such as URLs with session parameters or URLs with long strings of characters.
  • We optimize the URL structure to facilitate navigation around the site and improve indexing.
• Structured data analysis:
  • We check whether your site has implemented Schema.org structured data, which helps search engine robots understand the content of the page.
  • We implement structured data to improve the visibility of your site in search results and increase CTR (Click-Through Rate).
• Security analysis:
  • We check whether your site has an SSL certificate and is secured with the HTTPS protocol.
  • We identify potential security vulnerabilities that may expose your site to hacking attacks.

Site Structure Audit: Navigation Friendly to Users and Search Engines

The structure of a website has a huge impact on its positioning in search results. A well-designed structure makes it easier for users and search engine robots to navigate the site, improves indexing, and increases User Experience (UX).

• Information architecture analysis:
  • We check whether your site has a logical and intuitive information architecture that makes it easy for users to find the information they are looking for.
  • We identify potential gaps in the information architecture, such as pages that are difficult to reach or pages that are not linked to other pages on the site.
• Navigation analysis:
  • We check whether the navigation on your site is intuitive and easy to use on desktop and mobile devices.
  • We identify potential navigation problems, such as unclear menus, lack of internal links, or too many clicks required to reach the desired information.
• Internal linking analysis:
  • We check whether your site has an appropriate internal linking strategy, which helps search engine robots index the site and distribute SEO “power” between individual pages.
  • We identify potential shortcomings in internal linking, such as pages that are not linked to other pages on the site or pages that have too few incoming links from other pages.
• Breadcrumbs analysis:
  • We check whether your site has implemented breadcrumbs, which make it easier for users to orient themselves in the site structure and improve User Experience (UX).
• Menu analysis:
  • We check whether the menu on your site is clear, intuitive, and contains all the most important pages on the site.

SEO Content Audit: Content is King! The King is only one!

Content on a website is one of the most important factors influencing its positioning in search results. High-quality, unique, and valuable content is crucial for attracting and retaining users on the site, as well as for gaining a high position in search results.

• Keyword analysis:
  • We conduct keyword research to identify the keywords that are most often searched for by your potential customers.
  • We analyze whether your site uses appropriate keywords and whether they are properly placed in the content, headings, meta descriptions, and alternative text for images.
  • We identify potential opportunities to use the long tail of keywords, i.e. key phrases consisting of several words, which are less competitive and can generate valuable traffic to your site.
• Content quality analysis:
  • We assess the quality of content on your site, checking whether it is unique, valuable, up-to-date, and readable for users.
  • We identify potential problems with content quality, such as content duplication, lack of valuable information, or outdated data.
• Content optimization analysis:
  • We check whether the content on your site is properly optimized for SEO, i.e. whether it contains keywords, headings, meta descriptions, and alternative text for images.
  • We optimize content to improve its visibility in search results and increase CTR (Click-Through Rate).
• Meta data analysis:
  • We check whether your site has properly optimized meta tags, such as meta title and meta description, which are displayed in search results.
  • We optimize meta tags to improve the visibility of your site in search results and increase CTR (Click-Through Rate).
• Headings analysis:
  • We check whether your site has properly optimized H1-H6 headings, which help search engine robots understand the structure of the content and the hierarchy of information.
  • We optimize headings to improve the readability of the content and its visibility in search results.
• Alternative text analysis for images:
  • We check whether all images on your site have alternative text (alt text), which describes the content of the image and helps search engine robots understand its context.
  • We optimize the alternative text for images to improve the visibility of your site in image search results and increase traffic to the site.

SEO Link Audit: Building Authority on the Web

The link profile (backlinks) of your website is one of the most important ranking factors in Google. Valuable incoming links (backlinks) from other websites demonstrate the authority and credibility of your site, which translates into a higher position in search results.

• Link profile analysis:
  • We analyze the incoming link profile to your site, checking the number, quality, and diversity of links.
  • We identify potential harmful links, such as links from spam sites, low-quality sites, or sites that violate Google’s rules.
• Link quality analysis:
  • We assess the quality of incoming links to your site, checking their authority, credibility, and relevance.
  • We identify links that may negatively affect your site’s positioning and propose actions to remove or neutralize them.
• Internal linking analysis:
  • We check whether your site has an appropriate internal linking strategy, which helps search engine robots index the site and distribute SEO “power” between individual pages.
• Competition analysis:
  • We analyze the link profile of your competition to identify potential sources of valuable links for your site.
  • We check what linking strategies your competition uses and what links generate the most traffic to their sites.
• Link building strategy proposal:
  • We develop a link building strategy, which aims to acquire valuable incoming links to your site from credible and relevant sources.

As 99Promo, we have extensive expertise in various web technologies, which allows us to conduct a comprehensive SEO audit for sites based on different platforms. We specialize