Technical Website Optimization: Speed, Structure and SEO

What is Technical SEO Optimization?

Technical SEO optimization is a set of activities aimed at improving website performance for search engines such as Google. It includes optimization of code, site structure, page loading speed, headers, and meta tags. As a result, the site becomes more friendly to search engine robots, which translates into higher positions in search results (SERP).

Why is Technical Optimization Important?

In today’s world, where competition on the internet is enormous, technical website optimization becomes crucial. Google and other search engines take into account many technical factors when evaluating a page. A slow-loading page, incorrect structure, or lack of mobile optimization can negatively affect ranking in search results. Technical SEO is the foundation of success in SEO.

Who is this service for?

Our technical SEO optimization service is dedicated to all companies and individuals who want to improve the visibility of their website in search engines. Regardless of whether you have a small business card website, a large online store, or a blog, we can help you achieve better results. It is especially recommended for sites based on WordPress, Next.js, React, Astro, Rust and Eleventy and popular CMSs like WordPress and Strapi.

Page Loading Speed

Page loading speed is one of Google’s most important ranking factors. Users expect a page to load in a few seconds. A longer loading time can lead to frustration and abandonment of the page, which increases the bounce rate.

• Image Optimization

  Compressing and optimizing images reduces their size, which speeds up page loading. We use modern image formats, such as WebP, which offer better compression while maintaining high quality.

• Code Minification

  Minifying HTML, CSS and JavaScript code removes unnecessary characters (spaces, comments), which reduces file size and speeds up their downloading by the browser.

• Caching

  Using caching mechanisms allows you to store static page resources in the user’s browser, which speeds up page loading on subsequent visits.

• Hosting Optimization

  Choosing the right hosting is crucial for the speed of the site. We use solutions based on fast SSD drives and optimal server configurations. Additionally, we can help with migration to faster hosting.

• CDN Utilization

  A CDN (Content Delivery Network) allows you to distribute page resources from servers located close to the user, which speeds up page loading, especially for users from different geographical locations.

Site Structure

A proper website structure makes it easier for users to navigate and helps search engines understand the content of the page.

• Information Architecture

  A carefully designed information architecture, i.e. the way content is categorized and linked, improves the usability of the page and makes it easier for users to find the information they need.

• Internal Linking

  Appropriate internal linking helps users and search engines navigate the site, strengthen thematic connections between pages, and transfer “power” (link juice) between subpages.

• Sitemap (sitemap.xml)

  The sitemap.xml file contains a list of all pages on the website and helps search engines index the content.

• URL Structure

  SEO-friendly URLs, i.e. short, readable and containing keywords, make it easier for users and search engines to understand the content of the page.

Header Optimization

SEO header optimization (H1-H6) is crucial for the structure and readability of content. Headers should be used hierarchically, from H1 (the most important header on the page) to H6 (the least important).

• H1 Header

  The H1 header should contain the most important keyword for a given page and describe its content. It should be unique to each page.

• H2-H6 Headers

  The H2-H6 headers are used to divide content into sections and subsections. They should be used hierarchically and contain keywords related to a given section.

• Header Structure

  A correct header structure makes it easier for users and search engines to understand the content of the page.

Meta Tag Optimization

Meta tag optimization, such as meta title and meta description, is important for displaying the page in search results.

• Meta Title

  Meta title is the title of the page displayed in search results. It should be short, concise and contain a keyword.

• Meta Description

  Meta description is a short description of the page displayed in search results. It should encourage users to click the link.

• Optimization for Social Media

  Using Open Graph and Twitter Cards meta tags allows you to control how the page is displayed on social media.

Adaptation to Mobile Devices (Mobile-First)

In today’s world, when most users use mobile devices, mobile website optimization is an absolute necessity. Google uses the mobile-first indexing principle, which means that it uses the mobile version to index and rank the page.

• Responsive Design

  Responsive design is a technique of designing a page that automatically adapts to the screen size of the device on which it is displayed.

• Loading Speed on Mobile Devices

  Mobile pages should be optimized for loading speed, as mobile users often use slower internet connections.

• Usability on Mobile Devices

  Mobile pages should be easy to navigate and use on small touch screens. It is important that interactive elements are appropriately large and spaced apart.

Structured Data (Schema Markup)

Structured data (Schema Markup) is code that is added to a website to help search engines understand its content. Thanks to this, search engines can display rich search results (rich snippets), which contain additional information, such as ratings, prices, availability, recipes, events.

• Types of Structured Data

  There are many types of structured data that can be used to describe different types of content, such as articles, products, events, recipes, videos.

• Benefits of Using Structured Data

  Using structured data can improve the visibility of the page in search results, increase the click-through rate (CTR) and attract more users.

Technologies Used

At 99Promo, we use the latest technologies and tools to ensure our clients get the best results.

• WordPress

  WordPress is the most popular content management system (CMS) in the world. We have extensive experience in technical optimization of WordPress-based websites, including optimization of databases, plugins, themes and server configuration.

• Next.js

  Next.js is a React framework that allows you to create fast and responsive websites. We optimize Next.js-based websites for performance, SEO and user experience.

• React

  React is a JavaScript library used to build interactive user interfaces. We optimize React applications for performance, SEO and accessibility.

• Astro

  Astro is a modern framework for building fast websites with an emphasis on performance and SEO.

• Rust

  Rust is a system programming language characterized by high performance and security. We use Rust to create page elements that require high computing power and optimization.

• Eleventy

  Eleventy (11ty) is a simple and efficient static website generator. We use Eleventy to create business card websites, blogs and documentation.

• Strapi

  Strapi is a flexible headless CMS framework based on Node.js. It offers easy content management and integration with various front-ends. We provide comprehensive Strapi SEO optimization, including meta data configuration, URL structure, and structured data.

Diagnostic and Analytical Tools

We use a range of tools for diagnosis and analysis, such as:

• Google PageSpeed Insights
• GTmetrix
• Lighthouse
• Screaming Frog SEO Spider
• Google Search Console
• Google Analytics

Improved Visibility in Search Engines

Thanks to technical optimization, your website will gain higher positions in search results, which translates into more organic traffic and more potential customers.