Security and Technical Correctness of the Website

Introduction to Website Security and Technical Correctness

In today’s digital world, where competition for user attention is immense, website security and technical correctness play a crucial role. It is the foundation upon which user trust, high rankings in Google search results, and overall online success are built. Neglect in these areas can lead to serious consequences, such as data loss, a decrease in organic traffic, a decline in company reputation, and even penalties imposed by search engines. At 99Promo, we understand this perfectly and offer comprehensive support in the areas of technical SEO audit, SSL implementation, configuration of canonical tags, and management of 301 redirects. We work on platforms such as WordPress, Next.js, React, Astro, Rust, Eleventy, and CMSs like WordPress and Strapi, providing our clients with comprehensive and professional service.

Why Are Security and Technical Correctness So Important?

Data Security and User Trust

In an age of increasing cyberattacks, personal data protection is a priority. Implementing an SSL certificate is an absolute must, encrypting communication between the user’s browser and the server, protecting against the interception of sensitive information such as passwords, credit card details, or email addresses. A site with the HTTPS protocol inspires user trust, and web browsers clearly mark sites without SSL as unsafe, which can deter potential customers. We ensure that your site is equipped with a current and properly configured secure SSL certificate, providing peace of mind for you and your customers. For our WordPress clients, we regularly update security plugins to prevent intrusions.

Impact on Google Ranking

Google has been promoting secure and technically correct sites for years. Sites with SSL rank higher in search results. In addition, a correct site structure, no 404 errors, optimized loading speed, and responsiveness are factors that influence Google’s algorithms’ assessment of the site. Neglecting these aspects can result in a drop in rankings, a loss of organic traffic, and, consequently, fewer customers. At 99Promo, we monitor these indicators and implement the necessary fixes to ensure your site is search engine and user-friendly. By using technologies like Next.js or Astro, we can significantly improve site performance, which translates into better Google rankings.

Canonical Tags and Avoiding Content Duplication

Content duplication is a problem that can negatively affect site ranking. Google treats sites with duplicated content as less valuable and lowers their position in search results. Canonical tags allow you to tell Google which version of a page is preferred, preventing penalties for duplication. Correct configuration of canonical implementation is crucial to avoid indexing problems and maintain a high position in search results. At 99Promo, we ensure that your site has correctly configured canonical tags, eliminating the risk of content duplication. In CMSs like WordPress, we use appropriate plugins to facilitate the management of canonical URLs.

301 Redirects and Maintaining Link Juice

301 redirects are necessary when you change a page’s URL. A 301 redirect informs search engines that the page has been permanently moved to a new address, while passing on “link juice” – the value of links pointing to the old page. Incorrectly configured 301 redirect management can lead to a loss of organic traffic and a weakening of the site’s position in search results. At 99Promo, we handle the professional management of 301 redirect implementation, ensuring that your site retains its value and organic traffic after a URL change. This is especially important when migrating sites to WordPress or other platforms. Using .htaccess 301 redirect is one way to effectively manage redirects on Apache servers.

Our Offer in the Area of Security and Technical Correctness

Security and Technical Correctness Audit

We conduct a comprehensive website audit, identifying potential security vulnerabilities and technical errors that may negatively affect positioning and user experience. We analyze, among others:

• Status of the SSL security certificate.
• Correct configuration of canonical tags.
• Status of 301 redirects.
• Occurrence of 404 errors.
• Page loading speed.
• Responsiveness.
• Site structure and navigation.
• Meta tag optimization.
• Errors in the code.

Based on the audit, we prepare a detailed report with recommendations for repairing the identified problems.

SSL Certificate Implementation

We help you choose the right SSL certificate selection and its correct installation and configuration on the server. We ensure that your site uses an HTTPS encrypted connection, which will increase user trust and improve Google ranking.

Canonical Tags Configuration

We ensure the correct configuration of canonical tag optimization, eliminating the risk of content duplication and ensuring that Google indexes the correct version of your site. We help in implementing the canonical tag in the site code and configuring appropriate settings in the CMS (e.g., WordPress).

301 Redirect Management

We deal with professional management of 301 redirects optimization, ensuring that your site retains its value and organic traffic after a URL change. We create and implement correct 301 redirects, minimizing the risk of losing position in search results.

Technical Bug Fixes

Based on the audit, we fix any identified technical errors, such as 404 errors, problems with page loading speed, errors in the code, and others. We optimize the site code, graphics, and other elements to improve its performance and usability.

Technical Support and Consulting

We offer ongoing technical support and consulting in the area of website maintenance, ensuring that your site is always safe, technically correct, and optimized for SEO. We are available to answer your questions and help you solve any problems.

Technologies and Platforms We Work With

• WordPress: Comprehensive WordPress support, including WordPress security, optimization, and bug fixes.
• Next.js: Performance optimization and implementation of SEO best practices for Next.js applications.
• React: Security and optimization of React applications.
• Astro: Using Astro to create fast and optimized websites.
• Rust: Support in securing applications written in Rust.
• Eleventy: Optimization of static websites generated by Eleventy.
• Strapi: Security and performance configuration for Strapi CMS.

Benefits of Working with 99Promo

• Increased user trust in your site.
• Improved Google search rankings.
• More organic traffic.
• Reduced risk of cyberattacks.
• Improved site performance and usability.
• Professional technical support and consulting.
• Conversion optimization.

Summary

Improving SEO security and the technical correctness of a website is an investment that brings tangible benefits in the form of increased user trust, higher rankings in search results, and more organic traffic. At 99Promo, we offer comprehensive services in the area of SEO technical support, helping our clients achieve success online. Contact us to learn more about how we can improve website visibility in Google and increase its effectiveness.