Results Analysis and Activity Reporting in Social Media

Why are Analysis and Reporting Crucial?

In today’s digital world, a presence on social media has become an indispensable element of any company’s marketing strategy. However, mere presence is not enough. To effectively leverage the potential of platforms such as Facebook, Instagram, LinkedIn, and Twitter, in-depth data analysis and regular activity reporting are essential. This allows us to understand what works, what needs improvement, and what actions yield the best results.

At 99Promo, we offer comprehensive services in the field of social media management, including detailed results analysis and reporting, which allow our clients to make informed decisions and optimize their marketing strategies. We work with various technologies, including WordPress, Next.js, React, Astro, Rust, Eleventy, and CMSs such as Strapi, which allows us to tailor reports to the individual needs of each client.

Reach Monitoring

Reach is a key indicator that informs us how many people have seen our content. As part of our service, we monitor:

• Organic reach: How many people naturally saw the post, without paid promotion.
• Paid reach: How many people saw the post thanks to advertising campaigns.
• Viral reach: How many people saw the post thanks to shares and recommendations from other users.

We analyze which posts generate the most reach and what factors influence it (topics, format, time of publication). We use analytical tools available on social media platforms, as well as external tools, to get a complete picture of the situation. Based on this data, we recommend changes to the content publication and promotion strategy.

User Engagement Analysis

Reaching a wide audience is only half the battle. It is important that users are engaged with our content. We monitor:

• Number of likes, comments and shares.
• Engagement rate: The percentage of people who interacted with the post in relation to its reach.
• Type of reaction: We analyze what emotions our posts evoke (positive, negative, neutral).

We check which posts generate the most interactions and why. We analyze the content of comments to understand what interests our audience and what questions they have. Based on this data, we optimize the content and format of posts to increase user engagement.

Growth in the Number of Followers

The number of followers is one of the most important indicators of success on social media. We monitor:

• The increase in new followers in a given period (daily, weekly, monthly).
• Sources of acquiring followers (organic, paid, referrals).
• Demographics of followers (age, gender, interests).

We analyze what actions contribute to the growth of the number of followers and what are the most effective methods of acquiring new fans. We monitor the demographics of followers to ensure that we reach the right target group. Based on this data, we optimize the strategy of acquiring followers to increase their number and quality.

Competition Analysis

Competitive analysis is an important element of our reporting service. We monitor the activities of competitors in social media to:

• Compare our results with the results of the competition.
• Identify best practices and strategies of the competition.
• Discover gaps in their strategy and use them to our advantage.

We analyze what content the competition publishes, what advertising campaigns they run, and what strategies they use to increase user engagement and acquire new followers. Based on this data, we recommend changes to our strategy to stay ahead of the competition and achieve better results.

Activity Reporting

Regular reporting is a key element of our service. We prepare reports that include:

• Summary of the most important indicators (reach, engagement, number of followers).
• Analysis of trends and patterns.
• Conclusions and recommendations.
• Proposals for strategy optimization.

Reports are tailored to the individual needs of each client. They can be generated in various formats (PDF, Excel, PowerPoint) and delivered at specific time intervals (weekly, monthly, quarterly). We present the data in a clear and understandable way so that our clients can easily understand what is happening in their social media and make informed decisions.

Informed Decision Making

Thanks to regular results analysis and reporting, our clients can make informed decisions about their social media marketing strategy. They know what works, what doesn’t work, and what changes need to be made to improve results. An effective strategy based on data allows for the optimization of budget and resources, which translates into a better return on investment.

Marketing Strategy Optimization

Based on data from reports, our experts recommend changes to the marketing strategy, such as:

• Optimization of post content.
• Adjusting the publication time.
• Choosing the right formats (text, photos, video).
• Targeting advertising campaigns.

Regular strategy optimization allows for continuous improvement of marketing activities and achieving increasingly better results. We use our knowledge and experience to help our clients achieve their business goals.

Increased Reach and Engagement

Thanks to analysis and optimization, our clients can increase the reach of their posts and user engagement. They better reach their target group, build relationships with fans and increase brand awareness. Increased engagement translates into greater customer loyalty, which in the long run leads to increased sales.

Growth in the Number of Followers

Our service helps in acquiring new followers who are interested in our content and products. Increasing the number of followers is not only a matter of prestige, but above all the opportunity to reach a larger number of potential customers. We use proven methods of acquiring followers, such as contests, advertising campaigns and content marketing.

WordPress, Next.js, React, Astro, Rust, Eleventy, and Strapi

At 99Promo, we use the latest technologies to provide our clients with services of the highest standard. We work with WordPress, a popular content management system that allows for easy creation and editing of websites. We also use Next.js, a React framework that enables the creation of fast and responsive web applications. We use React to build interactive user interfaces. We use Astro to create fast and efficient websites based on the JAMstack architecture. We use Rust to create high-performance components. We use Eleventy to generate static websites. We also support Strapi – a headless CMS that enables flexible content management. Thanks to this, we can tailor our services to the individual needs of each client and provide them with comprehensive support in the field of social media marketing.

Case Study 1: 50% Increase in Engagement for a Clothing Store

For one of our clients, a clothing store, we conducted a detailed analysis of the results and optimized the content publication strategy. We used new post formats, such as video and photo carousels, and adjusted the publication time to the audience’s preferences. As a result, user engagement increased by 50% within three months.

Case Study 2: Doubling the Number of Followers for a Restaurant

For a restaurant, we conducted a social media contest campaign aimed at increasing the number of followers. We organized a contest in which the prize was a free dinner for two. As a result of the campaign, the number of followers doubled within a month.

Sample Monthly Report

Our sample monthly report contains detailed information on:

• Organic and paid reach.
• Number of likes, comments and shares.
• Engagement rate.
• Increase in new followers.
• Follower demographics.
• Competition analysis.
• Conclusions and recommendations.

The report is presented in a clear and understandable way so that our clients can easily understand what is happening in their social media and make informed decisions. It also contains specific recommendations for optimizing the marketing strategy.