Website Performance Optimization: Speed and Online Success

Why is Website Performance Optimization Crucial?

Impact on SEO and User Experience

In today’s digital world, website loading speed is one of the most important factors influencing online success. Users expect instant results, and a slow-loading website can lead to frustration and abandonment. A fast website means satisfied users, and satisfied users mean higher conversion rates and better search engine rankings.

• SEO: Google and other search engines consider website performance as a ranking factor. Faster websites achieve better positions in search results.
• User Experience (UX): Users are more likely to stay on a website and interact with it if it loads quickly. Slow-loading websites generate a high bounce rate.
• Conversion: Faster websites generate higher conversion rates, regardless of whether the goal is sales, newsletter sign-ups, or file downloads. Every second of delay can cost a company a significant loss in revenue.

What Does 99Promo’s Website Performance Optimization Service Include?

Comprehensive Approach to Optimization

At 99Promo, we offer a comprehensive website performance optimization service that includes analysis, implementation, and monitoring. Our team of experts has extensive knowledge and experience working with various technologies and platforms, which allows us to tailor our strategy to the specifics of each website.

• Performance Audit: We conduct a detailed website audit, identifying bottlenecks and areas for improvement. We use tools such as Google PageSpeed Insights, GTmetrix, and WebPageTest to analyze loading time, page size, number of HTTP requests, and other metrics.
• Image Optimization: We compress and optimize images without losing quality to reduce their size and speed up page loading. We use modern image formats, such as WebP, which offer better compression than traditional JPEG or PNG.
• Code Minification and Compression: We minify HTML, CSS, and JavaScript files, removing unnecessary characters (spaces, comments) and reducing their size. We compress files using Gzip or Brotli to reduce the amount of data transmitted by the server.
• Caching: We configure caching on the server-side (e.g., Varnish, Nginx Microcache) and browser-side to store static assets and reduce server load.
• Database Optimization: We optimize database queries and indexes to speed up data retrieval and improve website performance. We remove unnecessary data and optimize tables.
• Choosing the Right Hosting: We advise on choosing the right hosting that meets the website’s requirements in terms of resources, server location, and configuration. We help with migration to a faster server.
• CDN (Content Delivery Network): We integrate the website with a CDN to distribute static assets (images, CSS, JavaScript) from servers located close to users, which reduces page loading time.
• JavaScript Code Optimization: Asynchronous script loading, deferring, removing unnecessary code, and optimizing rendering.

Technologies and Platforms We Work With at 99Promo

Expertise in Various Technologies

Our team has experience working with a wide range of technologies and platforms, which allows us to effectively optimize the performance of websites built in various environments.

• WordPress: WordPress optimization is our specialty. We know the best WordPress optimization practices, including database, image, plugin, and theme optimization. We work with popular caching plugins such as WP Rocket, LiteSpeed Cache, and W3 Total Cache.
• Next.js: We optimize Next.js applications using techniques such as server-side rendering (SSR), static site generation (SSG), and image optimization. We ensure efficient resource utilization and minimize page loading time.
• React: We optimize React applications, ensuring efficient component rendering, minimizing dependencies, and optimizing JavaScript code. We use techniques such as code splitting and lazy loading.
• Astro: We leverage the benefits of Astro, such as zero JS by default and partial hydration, to create fast and efficient websites. We optimize the website building process and implement a CDN.
• Rust: We use Rust to create efficient backends and optimization tools. Rust provides memory safety and high performance, which translates into faster website performance.
• Eleventy: We optimize websites generated by Eleventy, ensuring minimization of HTML, CSS, and JavaScript code and optimization of images. We use Eleventy to create fast and static websites.
• CMS (Content Management System): We have experience in optimizing websites based on various CMS systems, including WordPress, Strapi, and others. We adapt the optimization strategy to the specifics of each CMS.

What Does the Website Performance Optimization Process Look Like at 99Promo?

Step by Step to a Faster Website

Our website performance optimization process is divided into several stages to ensure comprehensive and effective action.

1. Consultation and Requirements Analysis: We start with a consultation to understand your needs and goals. We conduct a website analysis to identify areas for improvement.
2. Website Performance Audit: We conduct a detailed website performance audit using tools such as Google PageSpeed Insights, GTmetrix, and WebPageTest. We analyze loading time, page size, number of HTTP requests, and other metrics.
3. Action Plan: Based on the audit, we develop a detailed action plan that includes specific recommendations and steps to improve website performance.
4. Implementation of Optimization: We implement optimizations according to the action plan. We optimize images, minify and compress code, configure caching, optimize the database, and implement other solutions.
5. Testing and Monitoring: After implementing the optimization, we test the website to ensure it works correctly and achieves the set goals. We monitor website performance on an ongoing basis to identify potential problems and make further improvements.
6. Reporting and Consultations: We regularly report on the progress and results of optimization. We consult with you to discuss the results and make any changes to the strategy.

Why Choose 99Promo for Website Performance Optimization?

Experience, Knowledge, and Professionalism

By choosing 99Promo for website performance optimization, you can be sure that your website is in the hands of experienced specialists.

• Experience: We have years of experience in optimizing the performance of websites for various industries and platforms.
• Knowledge: Our experts have extensive knowledge of the latest optimization techniques and tools.
• Professionalism: We act professionally and on time, taking care of the satisfaction of our clients.
• Individual Approach: We adapt the optimization strategy to the specifics of each website and the needs of the client.
• Transparency: We keep you informed about the progress and results of the optimization.
• Satisfaction Guarantee: We are confident in the effectiveness of our services and offer a satisfaction guarantee.

Benefits of Website Performance Optimization

Measurable Optimization Results

Website performance optimization brings many benefits that translate into business success.

• Higher Search Engine Rankings: Faster websites achieve better positions in search results, which translates into more organic traffic.
• Better User Experience: Users are more likely to stay on a website and interact with it if it loads quickly.
• Higher Conversion: Faster websites generate higher conversion rates, regardless of whether the goal is sales, newsletter sign-ups, or file downloads.
• Lower Bounce Rate: Slow-loading websites generate a high bounce rate. Website performance optimization reduces the bounce rate.
• Increased Online Visibility: Better positions in search engines and higher conversion translate into increased online visibility.
• Cost Savings: Website performance optimization can reduce hosting and data transfer costs.

Summary

Website performance optimization is a key element of the online strategy of every business. A fast website means satisfied users, higher conversion rates, and better positions in search engines. At 99Promo, we offer a comprehensive website performance optimization service that includes analysis, implementation, and monitoring. Our team of experts has extensive knowledge and experience working with various technologies and platforms, which allows us to tailor our strategy to the specifics of each website.